Return & Refund Policy
Last updated: 30 August 2026
You have 30 days from the delivery date to request a return.
Under the Consumer Contracts Regulations 2013 you have a statutory right to cancel within 14 days. We extend that voluntarily to 30 days, so you have time to decide properly.
Conditions
- Unused and unworn, in original condition
- All tags attached
- Returned in the original packaging where possible
- Return requested within 30 days of delivery
You may handle an item as you would in a shop. Where handling goes beyond that, we may deduct an amount reflecting the reduction in value.
Sale items and items bought with a discount code can be returned on exactly the same terms as full-price ones.
What we accept
- Unwanted items — wrong size, changed your mind
- Exchanges for a different size or colour
- Faulty or incorrectly delivered products
How to return
1. Email us first Send your order number to support@purablu.com and tell us which items you'd like to return. No reason needed.
2. Wait for the return details We reply within one working day with the return address and a return reference. Please don't send anything back before you have it — unmarked parcels can't be matched to an order.
3. Send it back Repack the item carefully and post it within 14 days of telling us. We recommend a tracked service; until the parcel reaches us, you carry the risk for it.
Return postage
Return postage is at your own expense where you've changed your mind, ordered the wrong size or want to exchange. No restocking fees apply.
Where the item is faulty, damaged or incorrectly supplied, we cover the postage and send you a prepaid label.
Refunds
We refund the full amount — including the original delivery cost — within 14 days of receiving your return, or of you providing proof of postage.
Funds go back to your original payment method in GBP. You'll get a confirmation email once it's done. Depending on your bank, it may take a further 3 to 5 working days to appear on your statement.
Cancelling before dispatch
You can cancel free of charge any time before your order ships. Email us with your order number as soon as you can.
Once it's on its way, use the returns process above when it arrives.
Exchanges
We're happy to arrange an exchange for another size or colour, subject to stock. Email us within the 30-day window.
In practice, returning the original and placing a new order is usually faster — the replacement ships straight away rather than waiting on your return to reach us.
Faulty, damaged or wrong items
Email us with your order number and a photo.
Under the Consumer Rights Act 2015, goods must be of satisfactory quality, fit for purpose and as described. Where they aren't, you have a 30-day right to reject for a full refund. After that, you can ask for a repair or replacement; if that fails or isn't possible, you can claim a price reduction or reject the goods.
These rights apply for up to six years from purchase.
We cover return postage on any faulty or incorrect item, and no deductions apply.
What can't be returned
- Items made to your specification or clearly personalised
- Sealed items that can't be returned for health or hygiene reasons once opened
- Goods that deteriorate rapidly
- Gift cards
An exclusion applies only where we've stated it on the product page before you buy.
Complaints
If something isn't right, contact us first — most things get sorted directly.
If we can't resolve it, you may be able to refer the matter to an alternative dispute resolution provider. We are not currently a member of an ADR scheme, but that doesn't affect your right to go to court or to seek free advice from Citizens Advice (citizensadvice.org.uk, 0808 223 1133).
Contact
Email: support@purablu.com Phone: +44 20 3371 2300 Hours: Monday to Friday, 09:00–17:00 UK time Response time: Within one working day
Purablu LTD Suite 100, Level 5, Westfield London, Ariel Way, White City, London, W12 7GF, United Kingdom